Copy, Design
Quectel
Client
Quectel
Services
Web
Date
2020+
Result
Oriel has worked closely with Quectel for over five years, providing continuous support across our full skillset. From building and managing the company’s global website; to brainstorming content ideas and writing SEO copy; and designing everything from exhibition stands and reports to banners and web components; we have enabled Quectel to get what they need quickly without navigating multiple relationships.
Opportunity
Having established leadership in the Chinese market, Quectel wanted to raise its profile in the West, and increase their share of its booming IoT ecosystem. The first thing Quectel needed was a new global website. In previous years, a largely static website in a design adapted from their domestic site had sufficed. But with IoT companies in Europe and the Americas now the top sales target, something slicker and more in line with western expectations had become essential.
Oriel was initially brought in to help plan and produce content for the new site – finding opportunities for content to establish domain authority, reworking existing copy to iron out broken English, curating visuals and getting everything set up in WordPress to maximise SEO potential. The relationship got off to such a productive start that within a few short months we had been tasked with taking over the full site build alongside content, including construction of the company’s complex webshop, documentation archives, CRM and lead-gen requirements.
Result
With the trust placed in us, we delivered rapid growth in web traffic, soaring leads, and helped to reshape the company’s global image. Over time our deep familiarity with the company’s products, services and commercial objectives placed us in a unique position to supply everything across their digital marketing efforts, and at speed.
From the initial website brief our relationship broadened to include crafting the company’s corporate brand guidelines, exhibition stands and printed materials, industry-facing messaging, internal communications and press office support. We continue to support Quectel on a daily basis having navigated language barriers and time zone differences to integrate seamlessly into the company’s existing workflows and establish ourselves as indispensable partners.
193
%
rise in engaged sessions over 18 months
216
%
rise in daily users post-launch
50
+
technical white papers and guides designed and promoted
Key Features
Global website build and maintenanceWe took a legacy site weighed down by sluggish plugins, inconsistent designs, rigid templates and patchy English, and replaced it with what Quectel has today: a fast, highly customisable, modular website bespoke to the company’s needs, built on the latest architecture but with wafer-thin JavaScript loads.Technical white paper series designWe are Quectel’s go-to design partner for the technical white papers the company uses to attract organic traffic, establish topic authority, promote its relevant products and services, and generate a significant portion of its fresh leads.Exhibition stands and materialsQuectel has trusted us with design of a range of industry-facing event collateral from exhibition stands and booths to posters, adverts and handouts such as flash cards.
At Quectel we handle most of our requirements in-house – Oriel is the sole, very notable exception! The Oriel team provides us with indispensable support on a daily basis, often at amazingly short notice, and across a truly impressive range of talents. They’ve become honorary members of the company – encyclopaedic in their knowledge of us, our products and our goals – and we wouldn’t have it any other way.
Charlie Bisnar
Head of Content and Campaigns, Quectel
Let’s collaborate and evolve your brand into something genuinely remarkable
Other Work
Design, Web